Podcast Sponsorship
Services.
Let your brand reach new heights.
We help connect brands to quality podcasters wanting to monetise their product. The connection between a podcast host and its listeners is unrivalled with over 81% of people claiming that they pay attention to ads on podcasts more than on any other platform.
We help both podcasters and brands to capitalise on this unique marketing opportunity, in an effective and meaningful way that reaches niche audiences.
Let The Podcast Guys help your brand to grow through optimal sponsorship implementation that produce opportunities.
Whether you want to communicate more effectively internally, or reach new listeners and viewers around the world, we have the skills and experience to target your content to specific and desired audiences across multiple sectors.
Sponsor a Podcast.
We are The Guys that get your ad on the Podcast.
Here's how
What Type of Sponsor Are You?
Through a comprehensive onboarding and discovery session, The Podcast Guys will identify an effective strategy that fits in with your wider omnichannel marketing objectives, to ensure that your ad cuts through the noise and reaches intended audiences.
Whether you’re a sports nutrition brand looking to close an immediate sale with a podcast discount code, or an electric car brand wanting to build an ongoing relationship with your target audience through a ‘drip marketing’ campaign, we’ll formulate the optimal podcast sponsorship approach which meets your needs.
Your Podcast Sponsor Ad
From host-reads to fully produced ads, pre-roll to mid-roll, dynamic or baked, our sponsorship team will work closely with your stakeholders to create the most impactful adverts that perform.
We will identify podcasts that meet your advertising criteria and intended reach, brokering partnerships between sponsor and podcaster.
Sponsor Management and Evaluation
Armed with your newly created adverts and the implementation of your robust advertising strategy, our sponsorship team will continuously monitor and evaluate performance, providing regular statistics giving insight into the success of your campaign.
Your growth is important to us – so we commit to regular optimisation sessions, adapting your campaign to suit your ever evolving requirements.
The Numbers Speak For Themselves...
More receptive to podcast ads
Audiences are 3x more receptive to podcast ads than ads shown on TV. In fact, podcasts are found to be a more trusted source than any other media channel with 48% of UK listeners saying that they trust podcast hosts more than any other host.
2.5bn
Projected podcast ad spend by 2024
In 2022, the UK enjoyed it’s biggest ever advertising expenditure, hitting £80 million. In the US, this was substantially higher at $1.73billion. The US podcast advertising expenditure is expected to double in 2024.
Brand safety rating
Compared to visual and social platforms, the use of podcast advertising is perceived as the most ‘brand safe’ at 83% amongst audiences, particularly due to podcasts having the ability to align with listener interests.
Services
We Can Help You...
Amplify Awareness
Grow your business by reaching new audiences and demographics through the power of voice
Increase Reach
Expand your brand with audio design solutions that target voice search and enhance online rankings
Maximise Exposure
Ensure your business is heard on all major podcast platforms including Apple Podcasts, Amazon Music and Spotify.
The Next Step.
Book your FREE consultation to explore how podcast advertising could work for your brand.
Let’s start your creative conversation today by scheduling a call to assess your objectives.
Find a Time
Find a Podcast Sponsor.
We specialise in working with established podcasters and well-known celebrity influencers to find sponsors which align with their audiences.
We know your audience matters to you and we understand the importance of contextually relevant advertising. We will help you to identify potential podcast sponsors which harmonise with your loyal following.
- Get in touch with our podcast sponsorship team to find our more.
Apply For Podcast Sponsorship