A Regal Walk Through History with Bond Street, The Queen & The History of Style
Celebrating Royal Heritage: How The New West End Company’s Podcast Brought Bond Street’s History to Life
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Client Overview.
The New West End Company is a leading business partnership in London, representing over 600 businesses across Bond Street, Oxford Street, and Regent Street. They play a pivotal role in celebrating the heritage and modern vibrancy of London’s iconic West End.
The Challenge.
The New West End Company needed a captivating podcast to mark Queen Elizabeth II’s Platinum Jubilee, celebrating the royal history and style of Bond Street. The project had a tight two-week turnaround to align with the Jubilee celebrations and accommodate the schedule of British model and actress Poppy Delevingne, who was set to narrate the series.
Our Solutuion.
The Podcast Guys delivered a high-quality, immersive podcast that explored the rich history of Bond Street, combining engaging narration with vivid soundscaping. The podcast was designed to be both a standalone listening experience and a companion to a walking tour of Mayfair. Key contributions included:
- Rapid production: Completed in just two weeks, from format development to final delivery, ensuring timely release for the Jubilee.
- Narration coordination: Worked closely with Poppy Delevingne to record and produce her narration on schedule.
- Immersive soundscaping: Enhanced the storytelling experience with soundscapes that brought Bond Street and Mayfair to life, transporting listeners to different eras.
- Versatile format: Created a podcast that could be enjoyed anywhere or as part of a guided walking tour, enriching the experience for visitors.
Key Features.
- Royal and Fashion History: A deep dive into over 300 years of Bond Street’s history, showcasing its ties to royalty and its enduring status as a hub of style.
- Celebrity Narrator: Hosted by Poppy Delevingne, whose voice added elegance and relatability to the podcast.
- Dual Purpose: Suitable for both casual listeners and those exploring the area on foot, providing a flexible way to engage with Mayfair’s history.
- Soundscaping Excellence: A rich auditory experience that captured the essence of Bond Street across time.
The Results.
- Timely Launch: Successfully released in time for Queen Elizabeth II’s Jubilee celebrations.
- Re-Released for King Charles III’s Coronation: The podcast was repurposed for a second major royal occasion, extending its relevance and reach.
- Enhanced Visitor Experience: Positioned as a unique cultural asset for Mayfair, connecting audiences with the history and charm of Bond Street.
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Take a step back in time with Bond Street, The Queen & The History of Style: