Amplifying Property Expertise with Fisher German Talks
Transforming Conversations in Property: How Fisher German Talks Became a Major Marketing Channel
Listen Here
Client Overview.
Fisher German is a leading property consultancy with nearly 200 years of experience. Operating across 26 offices nationwide, their team of 800 property professionals provides expert advice in commercial, infrastructure, residential, rural, and utilities sectors. Known for their dedication to sustainability and their role in the ‘Green Property’ revolution, Fisher German helps clients achieve goals such as net-zero carbon targets, green energy integration, and future-proofing property interests.
The Challenge.
Fisher German launched Fisher German Talks in 2022 as a niche podcast targeting 100 farmers with a focus on property and surveying topics. However, they sought to expand its reach and impact, transforming it into a significant marketing tool to grow their influence within the property sector. The ultimate goal was to align the podcast with Fisher German’s brand values and drive meaningful engagement with a broader audience.
Our Solutuion.
The Podcast Guys partnered with Fisher German to enhance the production, strategy, and reach of Fisher German Talks:
- Podcast Development: Redefined the podcast format to align with Fisher German’s expertise in sustainability, green energy, and property trends, ensuring relevance to a broader audience.
- Content Strategy: Curated a mix of topics that resonate with key stakeholders, including the latest trends in property development, net-zero strategies, and energy-efficient technologies.
- Professional Production: Delivered high-quality production services, including audio recording, editing, and mastering, to create polished, engaging episodes.
- Marketing Amplification: Developed promotional assets to enhance visibility, attract listeners, and position the podcast as a thought leader in property and surveying.
- Targeted Growth: Implemented strategies to grow the podcast’s reach, transforming it from a niche platform into a major channel for client engagement.
Key Features.
Fisher German Talks brings you the most important conversations in property and surveying, covering:
- Property Development: Insights into the latest trends and sustainable practices transforming the industry.
- Energy Efficiency: Real-world applications of innovative technologies in property management.
- Net-Zero Goals: Expert strategies and solutions for achieving sustainability in property planning.
Whether you’re navigating short-term tactical decisions or long-term strategic planning, Fisher German Talks keeps you ahead of the game.
The Results.
- Expanded Audience: Grew beyond the initial niche target to become a major marketing channel, engaging a diverse audience across the property sector.
- National Recognition: The podcast’s success earned Fisher German an invitation to Number 10 Downing Street, elevating their profile as a leader in property expertise.
- Consistent Growth: Established Fisher German Talks as a trusted resource for property professionals, reinforcing the company’s reputation and reach.
Listen Now
Stay ahead in the property and surveying sector with Fisher German Talks: