Bridging Borders with Insulet International’s Within Range
Empowering HCPs Across Borders: How Insulet International’s Within Range Supports Diabetes Care Worldwide
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Client Overview.
Insulet International, the global arm of the Omnipod brand, serves healthcare professionals (HCPs) in territories outside the US, including the UK, Germany, France, Italy, the Netherlands, and Spain. Insulet is dedicated to empowering HCPs to provide innovative diabetes care solutions tailored to regional requirements.
The Challenge.
HCPs in different countries face unique challenges due to varying legislation, healthcare systems, and clinical practices. Insulet International needed a podcast format agile enough to address these regional variations while delivering engaging, high-value content relevant to HCPs’ day-to-day work. Furthermore, the podcast needed to serve as a platform to capture insights from leading diabetes experts at major industry events.
Our Solutuion.
The Podcast Guys partnered with Insulet International to develop Within Range, a podcast designed to inform and inspire HCPs across multiple territories. The format was crafted to accommodate country-specific regulations and ensure universal relevance. Key aspects of our work included:
- Format development and strategy: Collaborating with the Insulet International team to create an adaptable and engaging podcast structure tailored to regional needs.
- Event-based episodes: Recording live from premier industry events, including ATTD (Advanced Technologies and Treatments for Diabetes) and EASD (European Association for the Study of Diabetes), at bespoke podcast studios designed for the events.
- Video production and editing: Producing high-quality video content from these events to support training, internal communications, and external marketing campaigns.
- Compliance flexibility: Ensuring all content adheres to varying regional healthcare regulations.
Key Features.
- Expert Guests: Leading voices in diabetes care and technology share their insights and expertise in episodes recorded at global events.
- Dynamic Content: Topics focus on practical advice, cutting-edge research, and regional challenges, providing actionable insights for HCPs.
- Multi-Format Output: Audio and video production for maximum impact and distribution versatility.
- Bespoke Event Studios: Creating professional recording environments at major conferences for live and real-time content capture.
The Results.
- Enhanced Regional Engagement: Within Range has become a go-to resource for HCPs in multiple territories, addressing specific regional needs while providing a global perspective.
- Increased Value: Event-based episodes and high-quality video content have amplified the podcast’s utility for training, marketing, and internal communications.
- Positioned as a Thought Leader: Insulet International has reinforced its reputation as an innovative and responsive partner in diabetes care.
Listen Now
Discover Within Range and explore regional insights in diabetes care: