Challenging Norms with Rubica’s What the Pharma?
Breaking Barriers: How Rubica’s What the Pharma? is Driving Thought Leadership and Business Development
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Client Overview.
Rubica is a strategic change consultancy that specialises in helping organisations evolve by addressing deep-rooted cultural and leadership challenges. With a strong presence in the pharmaceutical industry, Rubica sought to amplify their thought leadership while supporting business development through a forward-thinking podcast.
The Challenge.
Rubica approached The Podcast Guys with a vision to create a podcast that would:
- Support Thought Leadership: Establish Rubica as a trusted voice tackling the hidden cultural barriers within the pharmaceutical industry.
- Drive Business Development: Serve as a strategic tool to open conversations with companies they were not yet engaging with, by inviting key stakeholders and thought leaders as guests.
The challenge was to craft a podcast format that resonated with industry professionals, sparked meaningful conversations, and aligned with Rubica’s goals.
Our Solutuion.
The Podcast Guys collaborated with Rubica’s leadership team to design, develop, and produce What the Pharma?, a podcast that drives both thought leadership and business growth:
- Format Development: Worked closely with Rubica to craft a structure that would highlight the untold stories and unspoken barriers within the pharmaceutical sector, fostering bold and solution-driven conversations.
- Guest-Centric Approach: Focused on engaging influential industry insiders and thought leaders to drive relevant and impactful discussions, creating opportunities for relationship building and client engagement.
- End-to-End Production: Provided full-service podcast production, including pre-production planning, recording, editing, and distribution across platforms.
- Strategic Messaging: Helped articulate Rubica’s unique perspective on cultural and organisational barriers, positioning the podcast as a fresh and pragmatic voice in the industry.
Key Features.
The Podcast Guys collaborated with Rubica’s leadership team to design, develop, and produce What the Pharma?, a podcast that drives both thought leadership and business growth:
- Format Development: Worked closely with Rubica to craft a structure that would highlight the untold stories and unspoken barriers within the pharmaceutical sector, fostering bold and solution-driven conversations.
- Guest-Centric Approach: Focused on engaging influential industry insiders and thought leaders to drive relevant and impactful discussions, creating opportunities for relationship building and client engagement.
- End-to-End Production: Provided full-service podcast production, including pre-production planning, recording, editing, and distribution across platforms.
- Strategic Messaging: Helped articulate Rubica’s unique perspective on cultural and organisational barriers, positioning the podcast as a fresh and pragmatic voice in the industry.
The Results.
- Engaged Industry Leaders: Built relationships with new companies and stakeholders by featuring them as guests on the podcast, fostering meaningful conversations.
- Enhanced Brand Positioning: Positioned Rubica as a thought leader tackling the unseen cultural and organisational challenges within the pharmaceutical industry.
- Business Development Impact: Created a platform that directly supports Rubica’s business development objectives, opening new avenues for collaboration.
- Fresh Industry Perspective: Delivered bold, pragmatic discussions that resonate with industry professionals, inspiring fresh thinking and actionable insights.
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Explore the hidden challenges of the pharmaceutical industry with What the Pharma?: