Driving Engagement with National Grid’s The Clean Energy Revolution
Energising the Future: How The Podcast Guys Revitalised National Grid’s The Clean Energy Revolution
Listen Here
Client Overview.
National Grid is a global leader in energy infrastructure, committed to accelerating the transition to clean energy. With operations in both the UK and the US, their initiatives are at the forefront of driving sustainability and innovation on both sides of the Atlantic.
The Challenge.
National Grid sought a production partner to elevate The Clean Energy Revolution podcast from its third season onwards. Following a competitive RFP process, The Podcast Guys were awarded the project. The challenge was to revitalise the podcast, introduce new hosts, and align the content with the interests of a transatlantic audience while ensuring seamless production for live recordings at major industry events.
Our Solutuion.
The Podcast Guys stepped in to take over full-service podcast production, bringing expertise and creativity to reposition The Clean Energy Revolution as a leading voice in sustainability and energy innovation. Key contributions included:
- Podcast audit and revitalisation: Conducted an in-depth review of the podcast’s prior seasons to identify areas for improvement and refine its format and strategy.
- Host sourcing: Partnered with National Grid to introduce two dynamic hosts, Less Waste Laura (UK) and Carolyn Kissane (US), ensuring cultural and topical relevance for both markets.
- Event-based content: Produced live episodes from major industry events, including Wind Europe, RE+, COP, and New York Climate Week, capturing exclusive insights and real-time discussions.
- Comprehensive production services: Delivered end-to-end podcast production, including on-location recording, post-production editing, and YouTube video development.
- Amplification and marketing: Provided strategic guidance on podcast amplification to maximise reach and engagement.
Key Features.
- Dual-Host Approach: Engaging hosts from the UK and US to ensure content resonates with both audiences.
- Event Coverage: Live recordings from industry-leading events, keeping the podcast fresh and relevant.
- Multi-Platform Distribution: Optimised for audio and visual platforms, including tailored content for YouTube.
- Strategic Revamp: Enhanced podcast strategy and format for improved audience engagement and alignment with National Grid’s goals.
The Results.
- Audience Growth: Expanded reach and engagement across the UK and US markets, establishing the podcast as a key communication tool for National Grid.
- Increased Visibility: Featured prominently at global events, strengthening National Grid’s position as a leader in the clean energy transition.
- Seamless Transition: Successfully revitalised the podcast, maintaining continuity while elevating its quality and impact.
Listen Now
Explore the latest insights in clean energy with The Clean Energy Revolution: