Elevating Debate with Double Jeopardy – The Law and Politics Podcast
Putting British Politics and the Legal System on Trial: How The Podcast Guys Elevated Double Jeopardy
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Client Overview.
Double Jeopardy – The Law and Politics Podcast is hosted by legal heavyweights Ken Macdonald KC and Tim Owen KC, two of Britain’s most respected barristers. Their podcast blends sharp legal analysis and political commentary, tackling Britain’s most pressing legal battles, high-profile cases, and political issues.
The Challenge.
Ken and Tim started Double Jeopardy as a passion project, but they wanted to amplify its reach and professionalise its production. They approached The Podcast Guys to refine their podcast, grow its audience, and introduce it to new platforms like YouTube to broaden its appeal and engagement.
Our Solutuion.
The Podcast Guys partnered with Ken and Tim to elevate Double Jeopardy through a suite of production and marketing services:
- Podcast Strategy and Amplification: Collaborated with the hosts to clarify their vision and develop a strategy to grow listenership and engagement.
- Enhanced Production: Improved the audio quality and introduced high-quality video production for a YouTube presence.
- Content Amplification: Designed a promotional plan to maximise the podcast’s visibility across platforms, including social media.
- YouTube Integration: Created and optimised a YouTube channel to reach new audiences and provide visual content for existing listeners.
Key Features.
- Expert Hosts: Leveraged the hosts’ decades of legal and political experience to position Double Jeopardy as a thought-leading podcast in its genre.
- Dynamic Content: Episodes feature in-depth discussions on legal battles, media controversies, and political challenges, offering listeners a unique insider’s perspective.
- Multi-Platform Strategy: Expanded the podcast’s presence to YouTube and social media, increasing accessibility and engagement.
- Professional Production: Elevated the podcast’s production values to reflect the professionalism and expertise of its hosts.
The Results.
- Significant Growth: Increased listenership by over 150% since partnering with The Podcast Guys.
- Social Media Engagement: Amplified online presence, driving exponential growth in social media interactions.
- New Audience Channels: Successfully introduced a YouTube presence, broadening the podcast’s reach and creating new opportunities for audience engagement.
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Delve into the legal and political issues shaping Britain with Double Jeopardy: