Elevating Diabetes Care with Insulet’s Beyond the Bolus
Advancing Patient Care: How Insulet’s Beyond the Bolus Podcast Empowers Healthcare Professionals
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Client Overview.
Insulet, the maker of Omnipod, is a global leader in innovative diabetes management solutions. Their mission is to simplify life for people living with diabetes and the healthcare professionals (HCPs) who care for them.
The Challenge.
Insulet sought to create a podcast that would educate and inspire healthcare professionals across the US by providing actionable insights into diabetes care. The goal was to go beyond the basics of diabetes management, sharing advanced treatment strategies, emerging technologies, and expert perspectives to support HCPs in improving patient outcomes.
Our Solutuion.
The Podcast Guys partnered with Insulet to launch Beyond the Bolus, a podcast designed to empower HCPs with expert-driven content. The series showcases the unique perspectives of leading voices in the diabetes community and combines practical advice with visionary discussions about the future of care. Key aspects of our role included:
- Format development and content strategy: Collaborating with Insulet to shape a compelling format and strategy for the podcast, ensuring relevance and engagement for HCPs.
- On-location production at conferences: Providing audio and video recording at major diabetes events, including the American Diabetes Association Conference (ADA) and the Association of Diabetes Care and Education Specialists Conference (ADCES). A bespoke podcast studio at each event allowed us to capture exclusive interviews with leading experts.
- Video production and editing: Producing high-quality video content from each event for Insulet’s internal and external marketing purposes.
Key Features.
- Hosts: Dena Gottesman MS, RD, CDCES, and Nancy Hanna RN, BSN, CDE, bring their passion and expertise to each episode, fostering meaningful discussions.
- Expert Guests: Interviews with the greatest minds in diabetes care and technology, offering clinical insights and practical tips for HCPs.
- Dynamic Content: Episodes explore innovative approaches to diabetes treatment, compelling clinical data, and practical advice for building effective care teams.
- Multi-format Output: Dual audio and video production, maximising reach and impact across platforms.
The Results.
- Enhanced Engagement: The podcast has become a valuable resource for HCPs, offering actionable insights to improve patient outcomes.
- Increased Visibility: Insulet’s presence at major conferences, coupled with the podcast, has positioned them as a leader in advancing diabetes care.
- Integrated Marketing Assets: High-quality video content supports both internal and external marketing efforts, extending the value of each production.
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Learn from the leaders in diabetes care with Beyond the Bolus: