Elevating Healthcare Conversations with Dexcom’s Real-Time, Real Talk
"Empowering Healthcare Professionals: How The Podcast Guys Revitalised Dexcom’s Real-Time, Real Talk
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Client Overview.
Dexcom is a leader in real-time continuous glucose monitoring (CGM) technology, transforming diabetes care for millions of people worldwide. The Real-Time, Real Talk podcast serves as a resource for healthcare professionals (HCPs) in the US, providing expert-led discussions on CGM, clinical evidence, and practical guidance for diabetes management.
The Challenge.
Dexcom approached The Podcast Guys at an industry event, seeking to switch podcast production companies to elevate and amplify Real-Time, Real Talk. The challenge was to revamp the podcast’s format, enhance its production quality, and expand its reach to better engage its target audience of healthcare professionals. Additionally, Dexcom wanted to integrate live recordings from global industry events to keep the content fresh and relevant.
Our Solutuion.
The Podcast Guys partnered with Dexcom to revitalise Real-Time, Real Talk through comprehensive podcast production services:
- Podcast Audit: Conducted a detailed review of the existing podcast, identifying opportunities to improve format, structure, and engagement.
- Format Redesign: Reimagined the podcast structure to focus on engaging, expert-led discussions that align with the needs and interests of healthcare professionals.
- Monthly Production: Delivered high-quality monthly episodes, managing all aspects of audio production, editing, and mastering.
- Event-Based Episodes: Produced live episodes from major industry events worldwide, bringing timely insights and real-world discussions to the podcast.
- Amplification Strategy: Implemented targeted strategies to expand the podcast’s reach and attract a growing audience of healthcare providers.
Key Features.
- Expert-Led Discussions: Monthly episodes feature leading voices in diabetes care, exploring topics like CGM technology, clinical evidence, and real-world experiences with Dexcom CGM systems.
- Live Event Content: Episodes recorded at global industry events provide fresh, relevant insights and highlight Dexcom’s role in advancing diabetes care.
- High-Quality Production: Professional production ensures a seamless listening experience that reflects Dexcom’s reputation for innovation and excellence.
- Targeted Audience Focus: Content tailored specifically for healthcare professionals, addressing their needs and challenges.
The Results.
- Increased Listeners: The revamped podcast saw a significant boost in listenership, demonstrating its growing relevance and appeal.
- Enhanced Engagement: Live event recordings and expert discussions positioned Dexcom as a thought leader in diabetes care.
- Seamless Transition: Successfully transitioned the podcast to a new format and production process, maintaining continuity while elevating its quality.
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Discover how Dexcom is transforming diabetes care with Real-Time, Real Talk: