Energising Conversations with Wood Mackenzie’s The Energy Gang
Energising the Clean Energy Transition: How The Energy Gang Powers Global Conversations for Wood Mackenzie
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Client Overview.
Wood Mackenzie provides global data and analytics solutions for the energy transition, empowering organisations to manage risk and seize opportunities across the renewables, energy, and natural resources supply chain.
The Challenge.
Wood Mackenzie needed a consistent, high-quality podcast to sit at the core of their marketing strategy. The goal was to position The Energy Gang as a leading voice in the clean energy conversation. With a global audience (primarily in the USA), the production required seamless coordination across time zones, delivery of equipment to contributors, and rapid same-day content turnaround for high-profile events like COP, New York Climate Week, and Solar and Energy Storage summits.
Our Solutuion.
The Podcast Guys took on the end-to-end production of The Energy Gang, ensuring it maintained its reputation as one of the top 5 clean energy podcasts globally. Our work includes:
- Pre-production planning: Coordinating global logistics and scheduling across time zones.
- Audio and video production: Managing the recording process for both bi-weekly episodes and live event coverage.
- Event content: Turning around episodes and promotional materials on the same day for major events, ensuring real-time engagement.
- Editing and distribution: Crafting polished episodes that release consistently on schedule.
- Marketing assets: Creating showreels, social media clips, and promotional visuals to maximise audience reach.
Key Features.
- Hosted by Ed Crooks, with rotating expert contributors providing top-tier analysis on energy and cleantech developments.
- Episodes include discussions from notable industry events, featuring high-profile guests.
- Multi-format content delivery, with both audio and visual outputs optimised for podcast platforms and social media.
The Results.
- Ranked in the top 5 clean energy podcasts globally.
- Regularly featured in trade press and media, bolstering Wood Mackenzie’s position as an industry leader.
- A loyal, engaged global audience with a significant footprint in the USA.
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