Supporting Expats with We’re the Brits in America
Helping Expats Thrive: How We’re the Brits in America Supports British Expats Living in the US
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Client Overview.
Plan First Wealth is a financial planning and wealth management company that specialises in supporting British expats living in America, along with a growing client base of expats from other nationalities. Their services are tailored to address the unique financial challenges faced by expats, ensuring their clients’ financial futures are secure.
The Challenge.
Plan First Wealth initially launched their podcast in-house in 2023 but wanted to elevate it to better align with their brand and goals. They sought to:
- Refine the Format: Ensure the podcast delivered value to their niche audience in an engaging way.
- Expand Reach: Increase their presence across more platforms, including YouTube, to engage a broader audience.
- Rebrand the Podcast: Develop a name and concept that better reflected the company’s mission and unique expertise.
- Amplify Marketing Efforts: Build a comprehensive strategy to grow the podcast’s audience and engage listeners more effectively.
Our Solutuion.
The Podcast Guys partnered with Plan First Wealth to reimagine and relaunch their podcast, transforming it into We’re the Brits in America:
- Rebranding and Naming: Developed a fresh concept and name for the podcast that clearly conveyed the company’s mission and connected with their target audience.
- Format Refinement: Redesigned the podcast structure to focus on topics relevant to British expats in America, including navigating US financial systems, tax planning, and lifestyle adjustments.
- Multi-Channel Strategy: Expanded the podcast’s reach by introducing a YouTube channel alongside traditional podcast platforms, leveraging video content to attract new listeners.
- Marketing and Amplification:
- Designed and executed a comprehensive marketing strategy, including creating social media content and promotional assets.
- Built a weekly newsletter in HubSpot to engage subscribers, providing updates on podcast episodes and other valuable insights.
- Professional Production: Managed all aspects of recording, editing, and mastering to deliver high-quality episodes.
Key Features.
We’re the Brits in America is a podcast dedicated to helping British expats thrive in the US, with expert advice on navigating financial systems, tax planning, and making the most of expat life. From practical guidance to light-hearted conversations about the quirks of living in America, each episode is designed to empower expats with the knowledge they need.
The Results.
- Stronger Branding: The new name and concept created a clear identity for the podcast, resonating with the target audience.
- Broader Reach: Successfully launched the podcast on YouTube, engaging a new segment of listeners through video content.
- Enhanced Engagement: Increased listenership and audience interaction across all platforms.
- Effective Amplification: Leveraged weekly newsletters and consistent marketing efforts to grow and retain the audience.
- Continued Growth: Positioned the podcast as a cornerstone of Plan First Wealth’s strategy for connecting with expat clients.
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Discover how to make the most of expat life with We’re the Brits in America: