Transforming Training and Engagement with St. James’s Place Podcasts
Revolutionising Learning and Development: How St. James's Place Transformed Training with Innovative Podcasting
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Client Overview.
St. James’s Place (SJP) is a leading wealth management company with a vast network of financial advisors spread across the UK. They are committed to innovation and excellence in client service, team development, and industry leadership.
The Challenge.
SJP needed a cost-effective, engaging way to provide ongoing training for their financial advisors, eliminating the logistical challenges and expenses of classroom-based sessions. As the financial services industry evolves rapidly, the training needed to be timely, relevant, and accessible. Building on this success, SJP also sought to reach an external audience with a new podcast series that would inspire growth and innovation in learning and development.
Our Solutuion.
The Podcast Guys partnered with SJP to deliver two distinct podcast offerings tailored to meet their internal and external objectives:
- Internal Podcast for Financial Advisors:
- Purpose: To revolutionise how SJP trained their advisors, offering remote, on-demand training on key industry topics.
- Delivery: We developed the format, strategy, and production to ensure seamless integration into SJP’s training programme, making content engaging and easy to access.
- External Podcast – Everyday’s a School Day:
- Purpose: To explore new technology, foster innovation, and inspire learning and development audiences.
- Features: Monthly episodes featuring expert guests and lively discussions on the digital world of tomorrow, focusing on applying emerging technologies in corporate and educational settings.
- Highlight: A groundbreaking mini-series recorded entirely in virtual reality (VR), the first podcast of its kind, showcasing immersive experiences in learning and development.
Key Features.
- Innovative Training Solutions: Transformed internal training for financial advisors through remote podcasting, saving time and costs while improving accessibility.
- Immersive Experiences: Pioneered the use of VR in podcasting, demonstrating the potential of immersive technologies in corporate learning.
- Multi-Audience Appeal: Successfully delivered content tailored for internal teams and external audiences, positioning SJP as a thought leader in innovation and learning.
The Results.
- Cost Savings: Significant reduction in training costs and advisor time off the road.
- Industry Leadership: Enhanced SJP’s reputation for innovation through their VR mini-series and engaging external podcast.
- Broadened Reach: Reached new audiences through Everyday’s a School Day, sparking conversations around the future of learning and development.
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Discover Everyday’s a School Day and explore the future of learning: