Turning Savings into Stories with The Coupon King Podcast
Saving Money in Style: How The Podcast Guys Helped Launch The Coupon King Podcast
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Client Overview.
Jordon Cox, known as Britain’s Coupon King, is a trusted voice in the world of savings, deals, and practical money advice. With over a decade of experience and nearly 250,000 followers across social media, Jordon is a regular presence on TV, radio, and online platforms, helping people save money and make the most of their budgets.
The Challenge.
Jordon approached The Podcast Guys with a vision for a podcast that would break the taboo around talking about money, make the topic accessible, and provide listeners with practical advice and entertainment. The challenge was to translate Jordon’s approachable and fun style into a podcast format that would stand out in the crowded personal finance podcasting space and reach a wide audience.
Our Solutuion.
The Podcast Guys partnered with Jordon to bring his vision to life, creating The Coupon King Podcast—a unique blend of storytelling, practical tips, and gameshow-inspired fun. Key contributions included:
- Format Development: Collaborated with Jordon to design a podcast format combining money-saving advice, interviews with notable guests, and interactive games to keep the content lively and engaging.
- Full-Service Production: Managed all aspects of production, from pre-production planning to recording, editing, mastering, and distribution across major platforms.
- Content Amplification: Launched with a promotional strategy that propelled the trailer into the Apple Podcast charts at #32 even before the first episode was released.
- Guest Coordination: Assisted in scheduling and coordinating a lineup of fabulous guests, including TV personalities, chefs, drinks experts, and contestants from The Traitors (UK).
Key Features.
- Unique Concept: A personal finance podcast with a fun twist, featuring games and light-hearted conversations alongside practical advice.
- Star-Studded Guests: Episodes feature personalities like Merlin Griffiths (First Dates), Nick Stapleton (Scam Interceptors), and Theo Michaels (MasterChef).
- High-Quality Production: Professional audio production ensures an enjoyable listening experience that reflects Jordon’s trusted brand.
- Rapid Chart Success: The trailer alone reached #32 on the Apple Podcast charts, highlighting the podcast’s immediate impact.
The Results.
- Chart Debut: Entered the Apple Podcast charts at #32 with just the trailer, setting the stage for ongoing success.
- Engaged Audience: Created a platform that resonates with Jordon’s existing followers while attracting new listeners.
- Brand Expansion: Strengthened Jordon’s presence in the media landscape, adding podcasting to his portfolio of trusted money-saving resources.
Listen Now
Save money and have fun with The Coupon King Podcast: