Sep 6, 2022 12:00 PM

Why Your Business Needs A Podcast

In this article, we cover four of the main reasons why a professionally produced full-service company podcast could be the next big thing that your business needs.

1) Demand is Booming

In the UK alone, the popularity of podcasts has soared in the last decade. Studies show that around 40% of people aged between 26 – 35 choose to listen to a podcast every week. They’re a great way to learn new things while driving, working out, cooking, or catching up on everyday tasks. With demand continuing to grow, now is the time to take advantage of a platform that can connect with your potential clients in a new way while showcasing your expertise and the services you have to offer.

2) It Creates A Personal Connection with Your Audience

Audio content allows for a conversational communication channel that can’t be found anywhere else. Audiences can feel like they are getting to know you as a host, which can go a long way toward building trust in your brand. It gives listeners an insider view of your business, values, and the story behind your product or service. A conversational approach allows you to create spontaneity through humour and emotion, making it relatable and building a rapport with your listeners. If you produce episodes regularly, you can promote customer loyalty.

3) It Positions You As An Authority on Your Topic

If you own a business, the chances are you’re an expert in your field and have a wealth of knowledge and insight to share. Plus, your enthusiasm and love for your topic will shine through. In-depth content that’s rich in advice, practical tips, personal experiences, and industry knowledge creates a sense of credibility for your brand. People want to work with and buy from businesses and people who know their stuff; a podcast is a perfect way to demonstrate that.

4) Creates An Extra Income Stream

As well as being an effective marketing tool, your business podcast has the potential to generate passive income with time. Advertising and sponsorship are the most well-known ways to do this. As well as being paid by sponsors to promote their product or service on your episodes, introducing subscriptions for more exclusive or behind-the-scenes content.


As you can see, there’s truly never been a better time for businesses to break into podcasting. No matter your industry, style, or audience, it’s a flexible and personal way to connect with new audiences, drive traffic to your website, and boost your credibility as an industry expert.

Get in touch with the Podcast Guys today to find out how we can work together to plan, create and distribute a top-quality podcast that will add value to both you and your clients:

Posted in: Articles, Thought Leadership

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