Feb 21, 2024 9:17 AM

Tick, Tock: Is The Time Up for Short-Form?

In an era where bite-sized content is increasingly King, it’s easy to believe that short-form media like TikTok videos, Instagram Reels and YouTube Shorts reign supreme.

Today, we want to explore a different narrative.

Here at The Podcast Guys, we have a company mantra around ‘listening in full’. It isn’t in the slightest about diminishing the value of short-form content; instead, it’s all about re-affirming the enduring power of long-form.

There’s no denying the impact of short-form. It’s fundamentally revolutionised the way that we all consume media through its offering of quick, engaging content that fits perfectly into our fast-paced modern lives. Scroll, scroll, scroll. 

That’s even before recognising short-form as an incredible tool for marketing, giving podcast listeners and makers a unique way to watch content and hook listeners respectively. But is this the only way we should be consuming content?

Brief (short-form 😉) answer, no.

Here’s a few (long-form😉) reasons why lengthier content is brilliant:

Flipping the Script: While short-form content is great for a quick laugh or a brief flashy moment of inspiration, it’s the long-form podcast that invites us into a deeper conversation. Here, we have the space, and more importantly the time to explore topics in-depth, connect with listeners on a more meaningful level, and to create a community around shared interests and experiences.

The Power of Long-form: Long-form content is more than just a trend; it’s a timeless format that allows for storytelling, in-depth analysis, and the development of complex ideas. It’s about taking the time to dive deep, understand the nuances, and appreciate the art of conversation. In a world that’s always rushing to the next big thing, long-form podcasting offers a much-needed respite, a chance to slow down and engage with content that truly matters.

Emotion and Storytelling: Another key aspect of long-form is its ability to build a stronger emotional connection with the audience. Through storytelling, podcasts take listeners on a journey, allowing them to become invested in the narrative. This emotional engagement is often missing in short-form content, which, due to time constraints, often lacks the same depth which is crucial to creating a bond between the listener and the content, ensuring its memorability and staying power.

The Luxury of Nuance: In an increasingly polarised world, the nuance that long-form podcasts offer is more important than ever to the conversations we have as a society. Short-form content, with its need for brevity, often simplifies complex issues. In contrast, long-form content can explore the grey areas, presenting multiple perspectives and encouraging critical thinking. This depth of discussion is not only more intellectually satisfying but also essential for a well-informed public discourse.

Balancing Act: In no way are we suggesting that short-form content doesn’t have its place. We spend half our week crafting teasers, and enjoy it greatly. On the contrary, platforms like TikTok and Instagram Reels are vital in capturing interest and reaching new audiences. They’re the appetisers that whet the appetite for the main course – the long-form, full-length podcast.

As we move forward, it’s clear that both short and long-form content have roles to play in the podcasting landscape. Short-form grabs attention, while long-form captures the heart and the mind.

It’s about finding the right balance and using each format to its strengths. Short-form for its ability to highlight, entertain and inspire, long-form podcasts for a deeper, richer and a more fulfilling ‘full picture’ experience.

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At The Podcast Guys, we’re excited about the possibilities that both forms of content offer. Our spiel about ‘listening in full’ is not about marketing or about turning back the clock; it’s about embracing the full spectrum of podcasting.

We openly celebrate the quick, engaging content that platforms like TikTok provide, but we want to remind people of the depth, richness, and connection that only long-form content can offer.

Here’s to many more hours of meaningful, engaging podcast content – because sometimes, taking your time really is worth it.

Talk to us at The Podcast Guys to start your full-length podcast series today!

Posted in: Articles

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